Yet Meier will not be wearing the famous orange-and-blue argyle kit of Garmin-Transitions when the 31st Tour de White Rock kicks off with the HIllclimb on Friday night -- he’ll leave that honor for Pro Tour teammate Svein Tuft. Meier will instead wear a simple but stylish black and white jersey, with the words “F--- Cancer” blaring boldly across his chest. Like the “last chance” tattoo inside his left forearm, the jersey is a tribute to the brother he lost to brain cancer last year.
It’s also a commitment to raise awareness about prevention, particularly among young people.
“There just doesn't seem to be a huge push to cancer awareness and prevention, especially with the younger demographic, which is what F Cancer is trying to do,” said Meier. “Even just the name grabs the attention of younger people – and everyone else for that matter.”
Read the full release by the Tour de White Rock here.
Christian's Limited Edition "F Cancer" kit. |