Friday, July 16, 2010

Christian Meier rides with a Cause

Most of the cyclists at BC Superweek would love nothing more to wear Christian Meier’s Garmin-Transitions jersey, and why not? It represents an ascent to the Pro Tour, the top level of the sport, the chance to ride at the top events all over Europe, and to race against and with the world’s best at the three Grand Tours, including teammate Ryder Hesjedal’s current headline making run at the Tour de France.

Yet Meier will not be wearing the famous orange-and-blue argyle kit of Garmin-Transitions when the 31st Tour de White Rock kicks off with the HIllclimb on Friday night -- he’ll leave that honor for Pro Tour teammate Svein Tuft. Meier will instead wear a simple but stylish black and white jersey, with the words “F--- Cancer” blaring boldly across his chest. Like the “last chance” tattoo inside his left forearm, the jersey is a tribute to the brother he lost to brain cancer last year.

It’s also a commitment to raise awareness about prevention, particularly among young people.

“There just doesn't seem to be a huge push to cancer awareness and prevention, especially with the younger demographic, which is what F Cancer is trying to do,” said Meier. “Even just the name grabs the attention of younger people – and everyone else for that matter.”

Read the full release by the Tour de White Rock here.
Christian's Limited Edition "F Cancer" kit.
  Updated: Limited edition F Cancer jerseys are now available at

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